This research aims at providing a meta-analysis of empirical findings of the literature on the
characteristics of social media influencers on customer engagement and purchase intention …

This study is conducted to provide a systematic review of the existing publications regarding
the usage of user-generated video (UGV) for travel planning to present insights, highlight the …

Recognizing the power of consumer-led dialogue over traditional company-led marketing,
travel and tourism organizations increasingly appreciate the role of consumer advocacy …

Drawing on the authentic happiness theory, this study proposes a model that links audience
involvement, hedonic happiness, eudaimonic happiness and travel intention to better …

Although travel vlogs have recently been adopted as digital marketing tools to promote
tourist spots, relatively little is known about which attributes of travel vlogs and how these …

Today, electronic word-of-mouth (eWOM) is considered one of tourism businesses' most
effective forms of communication. Using eWOM on social media as an alternative decision …

This study examined the relationship between the characteristics of YouTube tourism
content and user satisfaction. In addition, this study investigated the effect of user satisfaction …

This research discusses the impact of the perception of video images and online word of
mouth on tourists' travel intentions. A survey of 390 users who watched travel videos on …

Citizens' participation in e‐government is imperative for the government as it implies citizens'
participation in public policy. Furthermore, how government strategies allocate resources to …

The significance of social media content in consumers' decision‐making journeys has
acquired substantial attention among scholars and business practitioners in recent times …