Purpose The present paper explores and analyses various aspects of entrepreneurial
marketing in the different regions (developed or developing) and attempts to consolidate the …

Purpose This study, a systematic review, focuses on the internationalisation of small and
medium-sized enterprises (SMEs) originating in developing countries. It critically analyses …

How are marketing capabilities developed in SMEs? Drawing upon the entrepreneurial
marketing perspective, this article explores how small-to-medium-sized enterprises (SMEs) …

People increasingly interact with services enabled by digital platforms. This has been a
consequence of the digitalization of artifacts, which has transmuted traditional businesses …

Purpose Guided by resource-based theory, this study unpacks the relationship between an
export entrepreneurial marketing orientation (EMO) and export performance. This is …

This study examines the phenomenon of high-tech innovation in international new ventures
(INVs) from emerging markets. Such investigation is important as innovation is the catalyst …

Trade shows are a key vehicle where SMEs often develop networks, through which valuable
resources for internationalisation can be acquired. However, there tends to be a scarcity of …

Research is limited that explores the performance of international new ventures (INVs) from
emerging markets in mature growth stages. Therefore, this study aims to develop and test a …

Purpose “Born global firms” are those organizations which, from their inception and by
nature, adopt an essentially global-scale entrepreneurial functional and attitudinal strategy …

Purpose The purpose of this paper is to investigate the mediating role of international
networking in the relationship between entrepreneurial mindset and small-and medium …