This article presents the first narrative analysis of the areas of research that have developed
within the destination marketing field since its commencement in 1973. Given the broad …

Destinations are more likely to be successful if they recognize the experiential qualities of
their offerings. However, with some exceptions, research into the emotional content of the …

This article aims to understand the relationship between destination image and tourist's
behavioural intention. In this study, we used a meta-analysis to synthesize the effects of …

Consumers increasingly use eWOM to make decisions about various products and services.
However, few studies have investigated how different visual and verbal eWOM cues affect …

The online platforms (ie, websites and social media) of Destination Management
Organizations (DMOs) are among the most useful tools for building and promoting a …

Electronic word-of-mouth (WOM), also known as eWOM, is one of the most influential
sources of information on the web. The aim of this study is to examine the impact of online …

This research examines the complex relationship between destination image components
and behavioral intentions, incorporating two pivotal but unexplored in related literature …

This article looks at the co-creation of value in the branding process with members of online
communities. Three online communities in Iran are analyzed through 45 interviews with …

This study examines the perceived and projected online destination images (DI) manifested
in tourist-generated content (TGC) and national tourism organisation (NTO) generated …

Destination branding is an important research area and a powerful instrument for building
the positioning of tourist destinations. The main objective of this study is to analyze the state …