Almost everyone struggles to act in their individual and collective best interests, particularly
when doing so requires forgoing a more immediately enjoyable alternative. Other than …

Enhancing vaccine uptake is a critical public health challenge. Overcoming vaccine
hesitancy, and failure to follow through on vaccination intentions requires effective …

Wherever consumers envision faraway locations, remember the past, predict the future,
consider the perspective of others, or entertain remote possibilities, their minds extrapolate …

The popularity of New Year's resolutions suggests that people are more likely to tackle their
goals immediately following salient temporal landmarks. If true, this little-researched …

This article introduces the fresh start mindset, defined as a belief that people can make a
new start, get a new beginning, and chart a new course in life, regardless of their past or …

We conducted a field experiment to study the effect of framing future moments in time as new
beginnings (or “fresh starts”). University employees (N= 6,082) received mailings with an …

Food packaging, serving as a means of marketing communication, can be presented in a
simple or complex format. This work investigated the effect of start temporal landmarks (ie …

Voluntary simplicity (VS) refers to a minimalistic lifestyle of conscious, ecological, and ethical
consumption, which is conducive to individual, societal, and environmental well-being. For …

What motivates people to make decisions in the present that benefit their self in the future?
An emerging literature suggests that farsightedness is influenced by the degree of …

Social role disruption is a state involving upheaval of social identities, routines and
responsibilities. Such disruption is presently occurring at a global scale due to the COVID-19 …