Purpose The purpose of this paper is to investigate the differences in consumer pleasure,
arousal and purchase intention when consumers encounter food advertising on Instagram …

Ever-present in our environments, light entrains circadian rhythms over long timescales,
influencing daily activity patterns, health and performance. Increasing evidence indicates …

Influence of visual aesthetics in product design, service environments and websites are well
explored but increasing usage of mobile interfaces and the different use context demand …

Chatbots are technological tools equipped with artificial intelligence that allow companies to
interact with their consumers. Through their computers or mobile devices, consumers can …

The authors elucidate the current state of the new millennium phenomenon called mobile
marketing. In the process, they consider the proliferation in mobile technology and devices …

Bioluminescence is the production and emission of light by a living organism. It, as a means
of communication, is of importance for the survival of various creatures. Inspired by …

Ambient lighting—in particular, its brightness—is known to affect cognitive activation and self-
control, but research on lighting has reported mixed effects. Some studies have shown that …

Purpose The purpose of this research is to demonstrate the effectiveness of pictorial warning
labels that leverage the risk of obesity as a deterrent against alcohol abuse. It evaluates the …

The mobile internet is starting to overtake the desktop device‐based internet as a purchase
channel. Its impact on consumer behavior is therefore increasingly important to understand …

Introduction People as individual consumers are regularly targeted in sustainability
campaigns or communications with the hope of enhancing sustainable behavior at an …