Positioning – a literature review | Emerald Insight Books and journals Case studies Expert
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McCarthy's 4P classification of the marketing mix instruments has received wide acceptance
in past decades. In recent years, however, increasing criticism has been voiced, among …

This study is a replication of research conducted Risdwiyanto and Dharmmesta (2001),
which seeks to develop a concept of higher education services based on the wishes of …

A modern human being lives in a world governed by different brands of goods and services
consumption which literally become a religion of our time. This ideology is created through …

Dalam rangka meningkatkan daya saing bisnis, setiap perusahaan dituntut mampu
mengembangkan strategi-strategi yang efektif. Salah satu pendekatan yang bisa digunakan …

This study aims to investigate the key attributes of a steadily growing hotel sector (lifestyle
hotels), which has shown great success in the global competitive market, by analyzing user …

This paper deals with the profound influence of the English language in business and
commerce in Mexico. The use of English and Spanish‐English creativity is shown to …

The operation of all business enterprises is guided by some overriding, decision-making
philosophy. In today's market a" customer orientation" philosophy has been widely adopted …

Perkembangan bisnis cafe saat ini berkembang sangat pesat. Dalam hal ini para pelaku
bisnis cafe harus melakukan strategi agar dapat memenangkan persaingan yang ketat …

The purpose of this study is to assess the effect personality has on buying behavior among
university undergraduate students. Personality was defined in terms of the big five …