Purpose This study aims to propose increasing the number of dimensions around current
intergenerational influence (IGI) construct and renaming it to intergenerational brand …

The concept of intergenerational transmission has given rise to a heterogenous body of
research in consumer behaviour. It has been mobilised in domains as varied as consumer …

Purpose This study assessed the intergenerational influence of family socialization,
specifically, nurturant fathering–the affective quality fathers provide children through warmth …

The purpose of this study was to examine the existence of (IGI) between two successive
generations for their brands preferences in Pakistan. A sample of 80 motherdaughter dyads …

Purpose-This study explores the factors of telecom branding in Pakistan.
Design/methodology/approach-Survey methodology was used to collect the data and a total …

This paper aims to provide guidelines for using Factor Analyses in social research.
Guidelines are provided for eight mandatory methodological areas;(a) Objectives of using …

The objective of this study was to examine the gender differences in the emerging concepts
of Intergenerational Influences (IGI) on brand preferences. This study measures the …

Le concept de transmission intergénérationnelle a donné lieu à des travaux d'une grande
hétérogénéité en comportement du consommateur. Il est mobilisé dans des champs de …

While the concept of brand loyalty is well-researched, qualitative studies pertaining
specifically to generational transfer of brand loyalty in a South African fast-moving consumer …

The major objective of this study was to summarize the brand failures in Pakistan from three
different dimensions (a) indicators for brand failure,(b) reasons of brand failure and (c) …