Capitalizing on Game Theory for Optimal Marketing Decision in Service Industry: Evidence From Telecommunication Industry in Nigeria
This article aims to capitalize on game theoretic techniques for optimal service marketing
decision based on existing literature review. The study collated relevant literature and …
decision based on existing literature review. The study collated relevant literature and …
[PDF][PDF] ATTITUDE OF UNIVERSITY OF BENIN UNDERGRADUATES TOWARDS MTN ADVERTISING CAMPAIGNS
JO JOY - 2024 - researchgate.net
I would want to take this opportunity to announce that the research that I conducted in the
Department of Mass Communication in the Faculty of Arts at the University of Benin served …
Department of Mass Communication in the Faculty of Arts at the University of Benin served …
[引用][C] THE INFLUENCE OF ADVERTISEMENT THROUGH CELEBRITY ENDORSEMENT ON CONSUMER BUYING BEHAVIOR
ST OLUTADE - 2020 - Mountain Top University
[引用][C] Impact of Celebrity Endorsement Switch on Brand Patronage among Selected Telecommunication Subscribers in University of Lagos
SS Abdulbaqi, P Udende, II Adebowale - 2018 - International Journal of Information …