[HTML][HTML] Corporate identity, customer orientation and performance of SMEs: Exploring the linkages

UK Maurya, P Mishra, S Anand, N Kumar - IIMB Management Review, 2015 - Elsevier
This research aims to explore the impact of corporate identity (CI) on performance in B2C
small and medium enterprises (SMEs) in food processing, with varying degrees of customer …

Market orientation and survival of small and medium enterprises in Nigeria

CA Nwankwo, MDI Kanyangale - Foundations of Management, 2019 - sciendo.com
The adoption of a market orientation (MO) model for effective management of small and
medium enterprises (SMEs) in Nigeria and beyond has drawn diverse views. Extant studies …

Market orientation and marketing innovation of small and medium enterprises

MJ Jummai - 2023 - ir.kiu.ac.ug
Globally, the small and medium enterprises are considered as engine of economic growth
and development due to their contributions to poverty reduction, wealth creation and …

[PDF][PDF] CORPORATE IMAGE OF BANKS FROM THE GENERATION Y PERSPECTIVE.

V Braciníková - Acta Universitatis Agriculturae et …, 2018 - pdfs.semanticscholar.org
CORPORATE IMAGE OF BANKS FROM THE GENERATION Y PERSPECTIVE Page 1 441
ACTA UNIVERSITATIS AGRICULTURAE ET SILVICULTURAE MENDELIANAE BRUNENSIS …

[PDF][PDF] Effects of entrepreneurial marketing on the survival of manufacturing small and medium enterprises in South-East Nigeria.

CA Nwankwo - 2019 - researchgate.net
Many manufacturing small and medium enterprises (SMEs) in Nigeria cease to exist before
their fifth birthday. The purpose of this study is to examine the effects of entrepreneurial …

[引用][C] Acta Univ. Agric. Silvic. Mendelianae Brun. 2018, 66, 441-451

V Braciníková, K Matušínskáą - Acta Univ. Agric. Silvic. Mendelianae Brun, 2018