[HTML][HTML] Artificial intelligence (AI) applications for marketing: A literature-based study
Artificial Intelligence (AI) has vast potential in marketing. It aids in proliferating information
and data sources, improving software's data management capabilities, and designing …
and data sources, improving software's data management capabilities, and designing …
A critical review of ai-driven strategies for entrepreneurial success
FO Usman, NL Eyo-Udo, EA Etukudoh… - International Journal of …, 2024 - fepbl.com
In the rapidly evolving landscape of entrepreneurship, the integration of Artificial Intelligence
(AI) has emerged as a transformative force, reshaping traditional business paradigms and …
(AI) has emerged as a transformative force, reshaping traditional business paradigms and …
Algorithmic bias in data-driven innovation in the age of AI
Data-driven innovation (DDI) gains its prominence due to its potential to transform
innovation in the age of AI. Digital giants Amazon, Alibaba, Google, Apple, and Facebook …
innovation in the age of AI. Digital giants Amazon, Alibaba, Google, Apple, and Facebook …
Artificial intelligence in the military: An overview of the capabilities, applications, and challenges
AB Rashid, AK Kausik… - … Journal of Intelligent …, 2023 - Wiley Online Library
Artificial intelligence (AI) has become a reality in today's world with the rise of the 4th
industrial revolution, especially in the armed forces. Military AI systems can process more …
industrial revolution, especially in the armed forces. Military AI systems can process more …
Enhancing customer service in satellite telecommunications: a review of data-driven insights and methodologies for personalized service offerings
Enhancing customer service in satellite telecommunications is a critical focus area for
companies seeking to differentiate themselves in a competitive market. This Review reviews …
companies seeking to differentiate themselves in a competitive market. This Review reviews …
The impact of customer-focus on the performance of business organizations: evidence from SMEs in an emerging West African economy
K Abrokwah-Larbi - African Journal of Economic and Management …, 2023 - emerald.com
The impact of customer-focus on the performance of business organizations: evidence from
SMEs in an emerging West African economy | Emerald Insight Books and journals Case studies …
SMEs in an emerging West African economy | Emerald Insight Books and journals Case studies …
Theorising data-driven innovation capabilities to survive and thrive in the digital economy
S Sultana, S Akter, E Kyriazis - Journal of Strategic Marketing, 2022 - Taylor & Francis
While data-driven innovation (DDI) is receiving substantial attention from academics and
industry specialists, there is limited research on its dimensions and effects in marketing. We …
industry specialists, there is limited research on its dimensions and effects in marketing. We …
Hyper-personalization for enhancing customer loyalty and satisfaction in Customer Relationship Management (CRM) systems
In the dynamic realm of customer-centric business models, organizations are increasingly
adopting advanced technologies and strategies to augment the capabilities of Customer …
adopting advanced technologies and strategies to augment the capabilities of Customer …
Optimising AIOps system performance for e-commerce and online retail businesses with the ACF model
VB Ramu, AR Yeruva - International Journal of Intellectual …, 2023 - inderscienceonline.com
Artificial intelligence has changed the dynamics of e-commerce and the online retail
business sectors forever. With natural language processing, machine learning, and …
business sectors forever. With natural language processing, machine learning, and …
The influence of brand credibility and brand loyalty on customer satisfaction and continued use intention in new voice assistance services based on AI
L Matosas-López - Journal of Marketing Analytics, 2024 - Springer
Abstract The use of Voice Assistance Systems based on Artificial Intelligence (VASAI)-such
as Siri, Alexa, and many others-is becoming more and more popular; however, studies on …
as Siri, Alexa, and many others-is becoming more and more popular; however, studies on …