[HTML][HTML] Artificial intelligence (AI) applications for marketing: A literature-based study

A Haleem, M Javaid, MA Qadri, RP Singh… - International Journal of …, 2022 - Elsevier
Artificial Intelligence (AI) has vast potential in marketing. It aids in proliferating information
and data sources, improving software's data management capabilities, and designing …

A critical review of ai-driven strategies for entrepreneurial success

FO Usman, NL Eyo-Udo, EA Etukudoh… - International Journal of …, 2024 - fepbl.com
In the rapidly evolving landscape of entrepreneurship, the integration of Artificial Intelligence
(AI) has emerged as a transformative force, reshaping traditional business paradigms and …

Algorithmic bias in data-driven innovation in the age of AI

S Akter, G McCarthy, S Sajib, K Michael… - International Journal of …, 2021 - Elsevier
Data-driven innovation (DDI) gains its prominence due to its potential to transform
innovation in the age of AI. Digital giants Amazon, Alibaba, Google, Apple, and Facebook …

Artificial intelligence in the military: An overview of the capabilities, applications, and challenges

AB Rashid, AK Kausik… - … Journal of Intelligent …, 2023 - Wiley Online Library
Artificial intelligence (AI) has become a reality in today's world with the rise of the 4th
industrial revolution, especially in the armed forces. Military AI systems can process more …

Enhancing customer service in satellite telecommunications: a review of data-driven insights and methodologies for personalized service offerings

NA Ochuba, ES Okafor, O Akinrinola, OO Amoo… - International Journal of …, 2024 - fepbl.com
Enhancing customer service in satellite telecommunications is a critical focus area for
companies seeking to differentiate themselves in a competitive market. This Review reviews …

The impact of customer-focus on the performance of business organizations: evidence from SMEs in an emerging West African economy

K Abrokwah-Larbi - African Journal of Economic and Management …, 2023 - emerald.com
The impact of customer-focus on the performance of business organizations: evidence from
SMEs in an emerging West African economy | Emerald Insight Books and journals Case studies …

Theorising data-driven innovation capabilities to survive and thrive in the digital economy

S Sultana, S Akter, E Kyriazis - Journal of Strategic Marketing, 2022 - Taylor & Francis
While data-driven innovation (DDI) is receiving substantial attention from academics and
industry specialists, there is limited research on its dimensions and effects in marketing. We …

Hyper-personalization for enhancing customer loyalty and satisfaction in Customer Relationship Management (CRM) systems

N Rane, S Choudhary, J Rane - Available at SSRN 4641044, 2023 - papers.ssrn.com
In the dynamic realm of customer-centric business models, organizations are increasingly
adopting advanced technologies and strategies to augment the capabilities of Customer …

Optimising AIOps system performance for e-commerce and online retail businesses with the ACF model

VB Ramu, AR Yeruva - International Journal of Intellectual …, 2023 - inderscienceonline.com
Artificial intelligence has changed the dynamics of e-commerce and the online retail
business sectors forever. With natural language processing, machine learning, and …

The influence of brand credibility and brand loyalty on customer satisfaction and continued use intention in new voice assistance services based on AI

L Matosas-López - Journal of Marketing Analytics, 2024 - Springer
Abstract The use of Voice Assistance Systems based on Artificial Intelligence (VASAI)-such
as Siri, Alexa, and many others-is becoming more and more popular; however, studies on …