Unhealthy food marketing has long been identified as a systems factor with negative health
effects on children. The data-driven, personal data extraction and behavioural design …

Children have received much research attention in many different academic disciplines
within social sciences, including marketing. The main objective of this study is to provide a …

Policymakers need to start considering the impact smart connected toys (SCTs) have on
children. Equipped with sensors, data processing capacities, and connectivity, SCTs …

The aim of the research is to analyze the evolving landscape of advertising in the context of
economic instability. The authors focused to achieve the following research objectives: to …

Child-directed marketing: any marketing technique that appeals, or is likely to appeal, to
children up to 18 years of age, including through use of images, sounds or language …

Temel yaşam pratiklerinin teknoloji odaklı geliştiği ve değiştiği günümüz koşullarında
dijitalleşme kavramı her geçen gün daha da önem kazanmaktadır. Dijitalleşmenin modern …

Özet Reklamlarda şarkı, müzik, dans gibi çocuğun ilgisini çeken unsurların ve sembollerin
yer alması çocuğun reklamlarda gördüğü görüntülerden etkilenmesine neden olmaktadır …

2 about an individual's preferences, interests and online behaviours. 5 Investors are pouring
additional resources into new streaming-video services and other digital content for children …

In recent years, academia has increasingly focused on advertising literacy among minors,
marked by a notable surge in research publications in 2020. Advertising literacy, defined by …

Abstract The Internet of Things entails the collection, processing and generation of various
types of data. Among these, many fall under the definition of personal data, triggering the …