This new edition of Globalizing Human Resource Management examines the strategic and
global issues of HRM by showing how organizations address the tradeoffs between global …

The primary objective of this paper is to model internal corporate communication (ICC)
process, examining the nature of the process, the outcomes thereof and the variable that has …

Packed with contemporary examples from the business world, this is an exciting and
engaging text which explains how language works in business, how to analyse it and how to …

The purpose of this article is to examine the co-presence of clarity and ambiguity in the
formulation, interpretation and implementation of corporate communication strategies …

Communication has assumed a critical significance in the success of any organisation that
aspires to attain and sustain competitive advantage as well as bring in desired changes in …

The ways in which commercial organizations and service providers' style'themselves-
creating the image they wish to portray to their potential consumers-is a long-established …

Once considered rare and isolated incidents, terrorist attacks are now recognized as a world‐
wide phenomenon (Ulmer, Sellnow, & Seeger, 2011). Terrorist activity has risen in both …

Purpose–The purpose of this paper is to examine the nature of strategic corporate
communication (SCC) activities and its impact in Indian service sector organizations …

Komunikacja stanowi podstawę funkcjonowania każdego przedsiębiorstwa. Jest istotnym
elementem wszystkich podejmowanych działań, a jej niska skuteczność wpływa negatywnie …

Internal branding studies indicate that organizations are pointing to effective internal
communication as an influential factor in business success in ensuring the delivery of the …