Consumer neuroscience is a growing field in both marketing and consumer behavior
research. The number of articles published on the topic has increased exponentially in the …

Influencer marketing significantly impacts consumer behavior and decision-making.
However, identifying the drivers of influencer marketing effectiveness and conditions that …

The concept of luxury is archaic, but it is only recently that luxury marketing (LM) has caught
academic attention. The result is a growth in global publications. This study examines 34 …

The lipstick effect is motivated by women's desire to attract partners with resources and is
driven by the intended mate-attracting function that these products perform. The study does …

Consumers actively look to and expect businesses to engage in charitable donation
activities. While past research has demonstrated the strategic benefits that corporate social …

Values are attributed to goods during free viewing of objects which entails multi-and trans-
saccadic cognitive processes. Using electroencephalographic eye-fixation related …

Objetivo: Se han realizado dos estudios. El objetivo principal del estudio 1 ha sido conocer
los efectos emocionales y el engagement que los recursos de comunicación «GIFs» …

Indonesia became one country of luxury fashion global expansion to developing markets.
Indonesia has a large number of high-net-worth individuals that continue rising steadily …

Este estudo teve como objetivo validar duas tarefas experimentais de decisão de compra
em ambiente de social commerce. Esse termo se refere a interações online e contribuições …

This study aimed to validate two purchase decision experimental tasks in a social commerce
environment. This refers to online interactions and their contributions to users on websites in …