The study aims to investigate the impact of generation Z consumer behavior on site qualities,
privacy security, online shopping services, and shopping enjoyment, as well as mediating …

In this study, customer relationship management will be used as a mediating variable to
examine the effects of digital marketing and trust on online purchase choices made by e …

The purpose of this study is to examine the factors that influence stock price stability as
proxied by stock price volatility in the era of the Covid-19 pandemic. This study investigates …

This study aims to determine how social media affects consumers' purchase intentions. 181
respondents were given questionnaires as part of a nonprobability sampling strategy that …

Universities are using social media more creatively in their marketing as a result of
digitalization. However, there are few theoretical models that explain the success of social …

The business world is expanding in Indonesia right now, especially among millennials and
start-ups in this case. They must, however, have a mature and well-defined corporate plan …

The slow growth of Micro, Small, and Medium Enterprises in rural areas has resulted in low
sales volume. Despite the fact that MSMEs provide employment opportunities for rural …

MSMEs are crucial to Indonesia's economy because of their large contribution to growth.
The MSME sector is one of the main pillars holding up the basis of the Indonesian economy …

One of the regencies in West Java Province with a sizable number of MSMEs is Sumedang.
In the village of Kutamandiri, there is one prospective SMEs. According to the survey results …