Watching Exercise and Fitness Videos on TikTok for Physical Education: Motivation, Engagement, and Message Sensation Value
MB Garcia - Journal of Teaching in Physical Education, 2024 - journals.humankinetics.com
Purpose: This study aimed to examine how physical education (PE) students engage with
fitness content on TikTok. Methods: The evaluation involved 597 students enrolled in a PE 1 …
fitness content on TikTok. Methods: The evaluation involved 597 students enrolled in a PE 1 …
[HTML][HTML] Influencer marketing on TikTok: The effectiveness of humor and followers' hedonic experience
This work examines the determinants of the success of influencer marketing on the youth-
focused TikTok, the fastest growing social network. It analyses the effects of influencers' …
focused TikTok, the fastest growing social network. It analyses the effects of influencers' …
The impact of personalization on viral behavior intentions on TikTok: The role of perceived creativity, authenticity, and need for uniqueness
TikTok represents a new form of marketing communication technology due to its features
and attributes. However, despite its ability to share brands' viral content, scant research has …
and attributes. However, despite its ability to share brands' viral content, scant research has …
How do social media influencers inspire consumers' purchase decisions? The mediating role of parasocial relationships
In recent years, social media influencers (SMIs) have become part of the strategic
communication of firms because the traditional form of mass media communication is losing …
communication of firms because the traditional form of mass media communication is losing …
Social media influencers: literature review, trends and research agenda
Purpose This study aims to provide a holistic review of social media influencers (SMIs)
research based on a unique approach of bibliometric analysis and content analysis between …
research based on a unique approach of bibliometric analysis and content analysis between …
Echo chamber effects on short video platforms
In recent years, short videos have become an increasingly vital source of information. To
compete for users' attention, short video platforms have been overusing algorithmic …
compete for users' attention, short video platforms have been overusing algorithmic …
What drives user stickiness and satisfaction in OTT video streaming platforms? A mixed-method exploration
S Periaiya, AT Nandukrishna - International Journal of Human …, 2024 - Taylor & Francis
Abstract Globally, over-the-top (OTT) video-streaming platforms are proliferating. While it has
increased in popularity, there is limited academic research into its usage. However, there is …
increased in popularity, there is limited academic research into its usage. However, there is …
Depression and social anxiety in relation to problematic TikTok use severity: The mediating role of boredom proneness and distress intolerance
With a rapid rise in TikTok use, problematic TikTok use has become a contemporary
concern. However, little is known about how problematic TikTok use develops. The current …
concern. However, little is known about how problematic TikTok use develops. The current …
How influencers' social media posts have an influence on audience engagement among young consumers
Purpose Online influencers are increasingly used by brands around the globe to establish
brand communication. This study aims to investigate the characteristics of social media …
brand communication. This study aims to investigate the characteristics of social media …
Profiling consumers: Examination of Chinese Gen Z consumers' sustainable fashion consumption
The textile and apparel industry is widely recognized for its negative impact on the
environment and society, and China is one of the largest fashion-consumption markets …
environment and society, and China is one of the largest fashion-consumption markets …