Customer journey has become an increasingly important concept to understand complex
customer behaviours and get insights into their experiences. While the term has been used …

The evolving field of persuasive and behavior change technology is increasingly targeted at
influencing behavior in the area of health and wellness. This paper provides an empirical …

Analisis data kualitatif merupakan salah satu kesulitan yang kerap ditemui dalam
penggunaan dan praktik penelitian kualitatif. Buku ini mencoba untuk menjawab …

The purpose of this study is to understand the role of social media content on users'
engagement behavior. More specifically, we investigate:(i) the direct effects of format and …

Although there is ample evidence that digital technologies are strategically important for
value creation, extant literature lacks holistic concepts that capture an organization's …

Scale development involves numerous theoretical, methodological, and statistical
competencies. Despite the central role that scales play in our predictions, scholars often …

Increasingly utilized by researchers in a wide variety of disciplines, ranging from nursing to
applied linguistics, qualitative content analysis (QCA) is referred to as a powerful analytical …

Early in 2009, Denis and I had coffee outside a little café in Padua, Italy. We were attending
a symposium organized by the European Journal of Communication on the consequences …

Content Analysis offers a comprehensive overview of the variation within content analysis,
along with detailed descriptions of three approaches found in the contemporary literature …

The proliferation of social media platforms and corresponding consumer adoption in recent
years has precipitated a paradigm shift, significantly altering the ways customers engage …