The present study is grounded in social exchange theory and resource exchange theory. By
exploring customers' satisfaction with chatbot services and their social media engagement, it …

Online advertising, as a vast market, has gained significant attention in various platforms
ranging from search engines, third-party websites, social media, and mobile apps. The …

Digital technologies have become critical to businesses for their engagement, sales, and
other marketing-related activities. However, despite massive attention over the last few …

The current COVID-19 crisis has seen governments worldwide mobilising to develop and
implement contact-tracing apps as an integral part of their lockdown exit strategies. The …

Privacy threats in a social media-enabled application (app) can originate from either the
institution or other app users. Although privacy in social media is well studied, the role of …

Smartphone addiction and its negative effects on academic performance have received
attention from both scholars and practitioners. The gist of this study is to explore the impact …

In their traditional role, digital assistants in technology-mediated services provide customers
with information, guidance, and suggestions. However, as the opportunities offered by …

Smart service systems–that is, configurations of smart products and service providers that
deliver smart services–are striving to increase the smartness of their offering, but potential …

Companies are increasingly including innovative visual design elements such as
animations and pictographs in digital communication. While both elements can be beneficial …

Nomophobia, also known as smartphone separation anxiety, has gained increased attention
owing to its adverse effects. Although research at the latent-construct level has linked …