Influence of brand image, product quality, and lifestyle on smartphone purchase decision in Indonesia

D VIORENTINA, S SANTOSO - Expert Journal of …, 2023 - marketing.expertjournals.com
During the pandemic, smartphone sales in Indonesia increased, especially for companies
that continued to innovate, emphasize product quality, and develop creative products. This …

MARKETING ANALYTICS IN THE ERA OF DIGITAL-BASED MARKETING STRATEGY

A Hidayati, E Susanti, A Jamalong… - Jurnal Ilmiah …, 2024 - mail.online-journal.unja.ac.id
This groundbreaking study delves into the intricate realm of digital marketing analysis, which
entails the systematic collection and scrutiny of data pertaining to digital marketing …

Pengaruh Kualitas Pelayanan, Promosi Dan Kepercayaan Terhadap Minat Beli Pengguna Shopee (Survey pada Pengguna E-Commerce Shopee di Klego Boyolali)

BS Nugraheni, R Susanti - Jurnal Ekonomi dan Bisnis Digital, 2024 - jurnal.ittc.web.id
The purpose of this research is to analyze the influence of service quality, promotion, and
trust on the buying interest of Shopee users in Klego Boyolali. The research sample consists …

Key Factors Analysis of Customer Satisfaction of Marketplaces in Batam City

Y Yulianti, R Christiarini - Jurnal Manajemen Bisnis dan …, 2023 - jurnal.binamandiri.ac.id
This study aims to analyze customer satisfaction in the city of Batam. The data collected in
this study were 400 respondents. This study uses primary data using an online …

IMPACT OF ONLINE CUSTOMER REVIEWS AND RATINGS ON ELECTRONIC PRODUCT PURCHASES: A TOKOPEDIA PLATFORM SURVEY AMONG …

FM Ikhsan, S Yacob, D Suleman… - JOURNAL OF …, 2023 - mail.online-journal.unja.ac.id
This research aims to elucidate the impact of Online Customer Reviews and Online
Customer Ratings on the decision-making process for online purchases on the E-Commerce …

Marketing digital y su relación con la decisión de compra de los clientes de una empresa comercializadora, Jaén 2022

DS Gonzales Guadalupe - 2023 - repositorio.ucv.edu.pe
Este estudio tuvo como objetivo general determinar la relación entre el marketing digital con
la decisión de compra de los clientes de una empresa comercializadora, Jaén 2022. La …