The paper presents a systematic review examining the various factors of consumer behavior
towards luxury goods and synthesizes studies. Searches in prominent databases were …

The impact of the use of influencers in recommending certain products to the audience has
been highlighted in recent literature on social media marketing. However, this literature has …

Consumption of luxury brands has been rising significantly, particularly in emerging
economies. While some aspects of luxury consumption may be consistent across cultural …

In the 21st century, luxury marketing increasingly utilizes “masstige marketing” as a strategic
approach. This approach combines luxury and mass brands and targets middle‐class …

The aim of this study to investigate factors affecting luxury consumers' webrooming intention
using a moderated mediation framework. The study also investigates the mediating effects of …

Purpose The purpose of this study is to examine the impact of fashion influencer measures
on consumers' purchase intentions and the mediation of attitudes to understand the …

Generation Z, the youngest generation is steadily entering the workforce with an entirely
unique perspective on careers and workplace norms. Employers need to embrace this …

Purpose This paper aims to revisit the role of perceived risk in online banking, using an
alternative view on trust as a moderator on the relationship between perceived risk and …

Although substantial research has been conducted to understand the luxury brand
consumption at a global level, especially in the Western market, far less attention has been …

Purpose Although Generation Y consumers contribute significantly to the luxury market, still
there is a limited amount of research conducted to explain their luxury consumption …