The value of platform endorsement

M Bairathi, X Zhang, A Lambrecht - Marketing Science, 2024 - pubsonline.informs.org
Many digital platforms with large product assortments endorse a select group of items to
facilitate user choice. However, although it seems intuitive that such endorsement may …

Digital Platforms 2.0: Learnings, Opportunities, and Challenges

S Banerjee, I Chakraborty, H Choi, H Datta… - … and Challenges (May …, 2024 - papers.ssrn.com
Platform-based digital ecosystems form the backbone of our interactions with the Internet.
Over the past decade, digital ecosystems have witnessed significant growth, both in terms of …

The Intended and Unintended Consequences of Privacy Regulation for Consumer Marketing: A Marketing Science Institute Report

JP Dubé, D Bergemann, M Demirer… - Available at SSRN …, 2024 - papers.ssrn.com
In an era where firms are innovating and using more data than ever before for marketing
purposes, there is a perceived need for enhanced regulation to protect consumers' privacy …

The Tangled Web of Social Bias: Unraveling Human and Algorithmic Biases on Digital Platforms

R Fu - Available at SSRN 5008463, 2024 - papers.ssrn.com
Social bias has become a critical issue that affects user experiences and outcomes on
digital platforms. This chapter examines the complex nature of social bias within digital …