Big data has increasingly appeared as a frontier of opportunity in enhancing firm
performance. However, it still is in early stages of introduction and many enterprises are still …

The practice of city branding is being adopted by increasing numbers of city authorities
around the world and it is having a direct impact on public and private sector practice. The …

This paper is concerned with international tourism and the Islamic religion, using the
example of Malaysia as a case study to illustrate the problems and opportunities which arise …

This paper is an empirical study examining the adequacy of the planning approach and
establishment types in developing rural tourism in Malaysia with a focus on rural capacity to …

Purpose Crisis planning and improvements to business resilience are increasingly
significant aspects of hotel management. This study investigates the crisis preparation of …

The damage to tourism caused by a crisis or disaster may not only have serious implications
for a national economy but also threaten the livelihoods of many in the destination. The …

How will the travel and tourism industry respond to the terrorist attacks on America? The
recent terrorist attacks in the United States and their repercussions for the travel and leisure …

This study aimed to identify the relative importance of the Critical Success Factors (CSFs)
that contribute to the success and development of hotel industry in Malaysia. Drawing …

Crisis management and tourism is attracting increasing attention as an industry practice and
subject of academic enquiry, not least in South East Asia which has been affected by a …

In December 1996, TIME magazine published an article titled “Finding God on the Web,”
which projected how the Internet would shape information seeking on faith and religion. A …