Abstract Evaluation is a fundamental concept in psychological science. Limitations of self-
report measures of evaluation led to an explosion of research on implicit measures of …

This article provides a review of past and contemporary debates regarding the role of
awareness in attitude formation through evaluative conditioning (EC), that is, by repeatedly …

Prior research suggests that repeatedly approaching or avoiding a certain stimulus changes
the liking of this stimulus. We investigated whether these effects of approach and avoidance …

It is often assumed that, once established, spontaneous or implicit evaluations are resistant
to immediate change. Recent research contradicts this theoretical stance, showing that a …

Prior research suggests that repeatedly approaching or avoiding a stimulus changes the
liking of that stimulus. In two experiments, we investigated the relationship between, on one …

Evaluative conditioning (EC) refers to a change in liking of a conditioned stimulus (CS)
subsequent to its repeated pairing with a valent stimulus (US). Two studies that bring new …

Evaluative conditioning (EC) is generally considered to be one of the routes via which likes
and dislikes are acquired. We identify recent trends in EC research and speculate about the …

I propose a Declarative Memory Model (DMM) of evaluative conditioning (EC). EC effects
are changes in the valence of a conditioned stimulus (CS) due to previous pairings with a …

Evaluative conditioning (EC) refers to the change in the valence of a conditioned stimulus
(CS) due to its pairing with a positive or negative unconditioned stimulus (US). To the extent …

Over the last 30 years, researchers have identified several types of procedures through
which novel preferences may be formed and existing ones altered. For instance, regularities …