[HTML][HTML] TÜKETİCİ SİNİRBİLİMİ KAVRAMININ BİBLİYOMETRİK ANALİZ YÖNTEMİ İLE İNCELENMESİ
İ Turan, MH Altıntaş - … Fen-Edebiyat Fakültesi Sosyal Bilimler Dergisi, 2024 - dergipark.org.tr
Bu çalışmanın amacı; dünyada 2003-2023 yılları arasında, Web of Science (WoS) veri
tabanında yer alan ve “consumer neuroscience” kavramını konu alan akademik çalışmaları …
tabanında yer alan ve “consumer neuroscience” kavramını konu alan akademik çalışmaları …
Evaluating effects of environmental and financial-savings messaging on decision-making using electrodermal activity
Understanding how we make decisions has far-reaching practical implications from
medicine to marketing as it is a fundamental cognitive construct intertwined in our everyday …
medicine to marketing as it is a fundamental cognitive construct intertwined in our everyday …
[PDF][PDF] A Neuroergonomics Approach to Evaluate the Impact of Message Framing on Consumer Decision-Making using fNIRS and EDA
Decision-making is defined as the cognitive process when people choose a course of action
among different alternatives based on their desires, beliefs, values, and preferences [1] …
among different alternatives based on their desires, beliefs, values, and preferences [1] …