Fans used to be seen as an overly obsessed fraction of the audience. In the last few
decades, shifts in media technology and production have instead made fandom a central …

Understanding Popular Music is a comprehensive introduction to the history and meaning of
popular music. It begins with a critical assessment of the different ways in which popular …

Research in consumer culture focuses on the role of fans in creating social spaces or
fandoms in contrast with larger society, where new cultural meanings and values are …

Almost 20 years ago Michael Brocken created from his doctoral research, what became both
a seminal and contested volume concerning the social mores surrounding the British Folk …

The myth of Orpheus articulates what social theorists have known since Plato: music
matters. It is uniquely able to move us, to guide the imagination, to evoke memories, and to …

This article synthesises the experiential and meaning-based dimensions of loyalty to extend
the brand loyalty canon. The experientially loyal consumer is defined as one who is …

The evidence of death and dying has been removed from the everyday lives of most
Westerners. Yet we constantly live with the awareness of our vulnerability as mortals …

Using the example of Cliff Richard fans, this article investigates to what extent the rites and
rituals exercised in fandom can be regarded as representations of a religious form as …

In the aftermath of decades of commentary about fans as exemplars of the mass audience,
almost three decades ago a pair of publications on the subject dominated the popular …

As attention to popular culture academically grows, we can begin to see the connection
between myth and popular culture. If myths are those narratives an individual or …