Relationship marketing (RM) was conceived as an approach to industrial and service
markets, and was considered inappropriate in other marketing contexts. Recently, however …

Purpose This exploratory paper investigates gamification as a medium for knowledge
workers to interact with each other. The purpose of this paper is to open the discussion …

Hotel firms have increasingly recognized that branding strategies constitute a strategic
weapon to secure a competitive edge in the global hotel industry. To extend current …

Planning Research in Hospitality and Tourism provides a concise and clear approach to
planning research projects which are a necessity in most hospitality and tourism courses …

Brand prestige significantly influences trust, customer satisfaction, customer loyalty, and
perceived risk. Perceived risk has a negative impact on trust, customer satisfaction, and …

This article criticizes the predominant use of fear appeals in social marketing. Laboratory
studies, which have been the basis for most of the research on fear appeals and which …

Purpose–The purpose of this paper is to analyse the determinants of tourist intentions to
revisit a destination, paying special attention to the effects of satisfaction and the number of …

Cruise managers strive to increase visitor loyalty for it is generally assumed that retaining
current passengers is more viable and profitable than searching for new passengers. Yet …

The increasing competitiveness in electronic business is motivating varying research on the
principal antecedents of consumer loyalty. However, previous research is too scarce, so that …

Purpose–Research on the relationship between customer satisfaction and customer loyalty
has advanced to a stage that requires a more thorough examination of moderator variables …