This paper develops a model of demand, pricing and advertising in the presence of social
learning via word-of-mouth communication between friends. In the model consumers must …

We study how to optimally attract new customers using a referral program. Whenever a
consumer makes a purchase, the firm gives her a link to share with friends, and every …

The increasing pervasiveness of social networks allows users to share purchase behaviors
with their online friends. In this study, we examine optimal pricing strategies of a …

We model the incentives of individuals to engage in word of mouth (or buzz) about a
product, and how a firm may strategically influence this process through its information …

We show that conventional hedonic models for commercial real estate prices ignore the
utility investors derive from a building's extreme attributes. Analyzing geo-enriched data on …

In this paper, I develop a model of the dynamic pricing of a monopolist while information
about its product is diffusing through word of mouth. Individuals who purchase the product …

Campaigners, advertisers, and activists are increasingly turning to social recommendation
mechanisms, provided by social media, for promoting their products, services, brands, and …

Nonretail platforms enable users to engage in noncommercial activities, while generating
user information that helps ad targeting. We present a model in which the platform chooses …

The study examined the extent of relationship between e-service quality and customer
satisfaction with deposit money banks in Nigeria. The study adopted a cross-sectional …

A platform that operates a social network allows firms to post display ads to network
members. Each member is interested in exactly one type of product. The network structure is …