Since the 1980s there has been extraordinary growth and visibility of design throughout
most of the world. This is connected to fundamental developments in capitalism. This period …

The role of the film marketer is both vital and challenging. Promotion is one of the industry's
biggest costs, with the campaign of a large film costing up to half its production budget. Box …

China is in the midst of the fastest and most intense process of urbanization the world has
ever known, and Shanghai--its biggest, richest and most cosmopolitan city00 is positioned …

From open source cultures, piracy, to amateur media and on-demand labour, informal media
activities are vibrant in circuits of cultural production, distribution, consumption and labour …

Purpose–This paper aims to contribute to the development of a film brand theory and in
doing so, illustrate the utility of a socio‐cultural approach to branding. The purpose is to …

China's Creative Industries explores the role of new technologies, globalization and higher
levels of connectivity in re-defining relationships between producers and consumers in 21st …

Following the third copyright law amendment in China, this paper offers a timely contribution
to the debates on the shifting policy, governance and industry landscape of the Chinese …

Innovation has received a great attention in the creative industries literature. We propose in
this study a bibliometric method to examine the literature on innovation in creative industries …

This paper provides an empirical insight into the perception and use of ambush marketing
on the People's Republic of China public television network CCTV5 (the official Olympic …

Cultural policy in China has both economic and cultural objectives. In this paper we consider
how these two objectives are linked through increases in cultural output. We use a …