Linking CRM capabilities to business performance: A comparison within markets and between products
Business performance is the primary goal of any type of firm, being a top priority for
managers. Customer relationship management (CRM) capabilities is known in the literature …
managers. Customer relationship management (CRM) capabilities is known in the literature …
[图书][B] Exploration of Successful Customer Relationship Management Strategies in Guam Supermarkets
DC Bordallo - 2022 - search.proquest.com
Businesses' billions of dollars invested in customer relationship management (CRM)
initiatives have often not delivered the anticipated financial returns. Supermarket managers …
initiatives have often not delivered the anticipated financial returns. Supermarket managers …