The role of brand image in consumer-brand relationships: similarities and differences between national and private label brands
The purpose of the present research is to explore the effect of brand image on brand loyalty
and brand commitment to national and private label brands. Data was collected through a …
and brand commitment to national and private label brands. Data was collected through a …
Understanding on-the-go consumption: A retail mix perspective
Abstract On-the-go (OTG) consumption is a growing phenomenon in the food and beverage
industry. Drawing on the theory of consumption values, this study is conducted to acquire a …
industry. Drawing on the theory of consumption values, this study is conducted to acquire a …
The influence of social media's marketing activity on local brand equity and consumer response: using mix method approach
EZ Rusfian, JD Alessandro - Linguistics and Culture Review, 2021 - lingcure.org
Social media advertising currently has an impactful influence on the customer response
toward a brand or a product. Marketing activities that occur on the brand's social media sites …
toward a brand or a product. Marketing activities that occur on the brand's social media sites …
Where is the brand growth potential? An examination of buyer groups
Practitioners and academics have long discussed strategies for brand sales growth. A recent
example is an industry debate in which different brand growth strategies were argued …
example is an industry debate in which different brand growth strategies were argued …
The Dirichlet model in marketing
C Driesener, C Rungie - Journal of Consumer Behaviour, 2022 - Wiley Online Library
We present a review of Gerald Goodhardt's most famous contribution to marketing science—
the NBD‐Dirichlet model. This provides a powerful illustration of the complex pathway and …
the NBD‐Dirichlet model. This provides a powerful illustration of the complex pathway and …
Profiling consumers for their shopping motivations in modern retail formats in Oman
Purpose Consumer shopping motivations are evolving in tandem with shifts in products,
services and the retail landscape. This paper primarily aims to explore what drives shopping …
services and the retail landscape. This paper primarily aims to explore what drives shopping …
How WeChat official account marketing activities enhance brand loyalty among yoga consumers: the role of consumer trust and shopping motivations
Y Song, X Hu, Y Wang - Asia Pacific Journal of Marketing and …, 2025 - emerald.com
Purpose The purpose of this research is to investigate how WeChat official account
marketing activities influence consumer brand loyalty through instrument-and emotion …
marketing activities influence consumer brand loyalty through instrument-and emotion …
[HTML][HTML] How Do Ecological Consumption, Perceived Value, and Satisfaction Affect Destination Loyalty?-A Description After the COVID-19 Pandemic of Thai Tourists …
P Kamkankaew, C Meesubthong… - … of Sociologies and …, 2023 - so07.tci-thaijo.org
Abstract Background and Aim: The recovery after COVID-19 in Thailand's tourism industry
contributed to the country's economic expansion. As an alternative to the conventional …
contributed to the country's economic expansion. As an alternative to the conventional …
Dirichlet implications for portfolio management
We extend the utility of Goodhardt's negative binomial distribution‐Dirichlet model to
demonstrate how it can be used to support portfolio decisions relating to retail assortments …
demonstrate how it can be used to support portfolio decisions relating to retail assortments …
Communication strategies: encouraging healthy diets for on-the-go consumption
Purpose Unhealthy (vice) on-the-go (OTG) dietary practices result in potentially serious
health consequences. However, research on encouraging healthy eating intentions for OTG …
health consequences. However, research on encouraging healthy eating intentions for OTG …