Advertisers are increasing their spending on product placements in TV programs, often with
other integrated marketing communications (IMC) elements. This study uses 12 versions of …

The purpose of this study was to find out which type of informant the Social Media Influencer
embodies when consumers voluntarily switch brands after the endorsement of a brand by a …

Do virtual influencers generate greater advertising effects when they are in a setting with
more physical-world elements or more virtual-world elements? Grounded in the computers …

Abstract Introduction and Aims We propose that branded and non‐branded product
placements in movies are interpreted differently and that a movie with unbranded alcohol …

This is the first paper to provide findings on how candy placements in films influence
children's (ages three to nine) selection behavior in real-life shopping situations …

Rapid development of mobile devices has led to explosive growth of videos and online
platforms, which creates great demand for online advertising in videos. Existing advertising …

This study investigated whether and how product placement influences purchase intention
in the context of product-harm crisis. We collected data from 373 Chinese adults who …

Since the 1990's, USA fast food chains, such as McDonald's, KFC, Burger King, and Pizza
Hut have expanded rapidly in developing countries (Christian and Gereffi, 2018), where the …

Contributing to the rapidly emerging field of ecolinguistics, this book explores the role of
language in mediating and determining our relationship with nature and in shaping attitudes …

La utilización del brand placement como herramienta de comunicación y publicidad en los
medios audiovisuales se ha ido incrementando en las últimas dos décadas al tiempo que …