The digital age is a game-changer for the communication between organizations and
stakeholders. Relationships are pivotal to public relations. However, their …

Instagram is emerging as the most influential social network; this phenomenon is especially
apparent in the fashion industry. Fashion brands are launching creative campaigns on …

Fostering the conversion of free users to premium subscribers and retaining those premium
users are critical objectives for freemium service providers. Building on consumer value …

In order to combat environmental problems, electromobility is developing worldwide. The
purpose of this study is to assess consumer attitudes for electromobility. Likewise, perceived …

Personalized services are diffusing rapidly in online shopping communities. However, the
current understanding of the influence of personalization is limited. This study extends …

It is predicted that significant and ongoing investment in M-Commerce platforms and
application development by commercial entities will fundamentally change consumers' …

Relationship quality is crucial to enhancing a tourist's loyalty. Little empirical research has
been conducted to link service quality, perceived value, and relationship quality to customer …

Human emotions' role in phenomena related to information systems (IS) is increasingly of
interest to research and practice, and is now informed by a burgeoning literature in …

Online music streaming services have become popular in listening to music. Most online
music streaming services employ the freemium business model. The specific gratifications …

This study aims to examine the relationships between the dimensions of pet attachment,
experiential satisfaction and the dimensions of experiential loyalty. The data used in this …