Creativity has been identified as the future of marketing; at the same time, artificial
intelligence (AI) is enabling more automation in this field. The theories and frameworks in …

Executive functions, or cognitive control, are higher-order cognitive functions needed for
adaptive goal-directed behaviours and are significantly impaired in majority of …

The “standard” definition of creativity as novel and useful describes creative products, but
creativity is constituted by processes. This misalignment contributes to the oft-noted …

Attempts to enhance human memory and learning ability have a long tradition in science.
This topic has recently gained substantial attention because of the increasing percentage of …

Curiosity and creativity are central pillars of human growth and invention. Although they
have been studied extensively in isolation, the relationship between them has not yet been …

There are conflicting findings regarding brain regions and networks underpinning creativity,
with divergent thinking tasks commonly used to study this. A handful of meta‐analyses have …

Creative thinking is a unique higher-order human capacity that leads to novel and
appropriate products or ideas. Researchers have increasingly turned to transcranial direct …

Objective Although relatively costly and non-scalable, non-invasive neuromodulation
interventions are treatment alternatives for neuropsychiatric disorders. The recent …

Neuroimaging and transcranial direct current stimulation (tDCS) research has revealed that
generating novel ideas is associated with both reductions and increases in prefrontal cortex …

Previous research on the association between executive functions and creativity has
revealed mixed results. Here, we examined which of three components of executive …