The aim of this study is to improve the understanding of the scientific contributions made by
brand personality (BP) research, to identify its predominant themes and to propose a …

Brand personality has become an increasingly important concept within brand theory and
factor based research is the method most widely used in the study of brand personality …

As tourism destinations become more substitutable due to increasing competition in global
tourism markets, destination personality is seen as a viable metaphor for building …

Brand Management: Mastering Research, Theory and Practice is a valuable resource for
those looking to understand how a brand can be conceptualized and thus managed in all its …

The purpose of this research is to offer a model that incorporates both direct and indirect
effects of brand's perceived personality on three major relational consequences of this …

Despite growing evidence about differences in the attitudes and behaviors of consumers in
emerging and developed markets, there is little research on the differences in country of …

This research aims to develop a framework of consumer–brand relationship by taking an
experiential view. In this article, the authors report a cross‐cultural comparative study that …

Consumer ethnocentrism (CE) is a popular construct in international marketing research and
is generally measured using the CETSCALE, a reliable scale with proven predictive validity …

Purpose–To examine the contentious relationship between brand image and brand
personality in the context of tourism destinations. Design/methodology/approach–The paper …

Purpose The aim of this research is to explore how religiosity (RG) could influence the
Islamic apparel brand personality (IABP) dimensions, and to determine the degree to which …