[HTML][HTML] How donor's regulatory focus changes the effectiveness of a sadness-evoking charity appeal

J Choi, HY Park - International Journal of Research in Marketing, 2021 - Elsevier
Past research offers conflicting findings on whether sadness-evoking charity appeals help
solicit a donation. To reconcile these findings, we introduce prospective donors' regulatory …

The impact of perceived manipulation, motives, and ethicality in cause-related marketing: a CRM+ model

NW Twyman, SM Stanley, CC Elrod… - Journal of Marketing …, 2023 - Taylor & Francis
We developed a CRM+ Model using experimentation and structural equation modeling
analysis. CRM+ demonstrates previously unexplored interrelationships among consumer …

Comparing disgust and sadness: examining the interaction of emotion and information in charity appeals

D Kemp - Journal of Social Marketing, 2025 - emerald.com
Purpose This study aims to compare the use of disgust and sadness–two negative emotions
associated with different appraisals and information processing styles–in charity social …

Proposal for modeling the experimental process for Neuromarketing research using the electroencephalography tool

NM Pagan, KM Pagan, JME Giraldi… - … Revista Brasileira de …, 2024 - periodicos.uninove.br
Objetivo do estudo: Propor um modelo do processo experimental para as pesquisas de
neuromarketing que utilizam a eletroencefalografia (EEG). Metodologia: O modelo foi …

The effects of companies' face mask usage on consumers' reactions in the service marketplace

M Pichierri, L Petruzzellis - Journal of Services Marketing, 2022 - emerald.com
Purpose Face masks have been integrated into daily life and come to signify different
meanings due to the fight against the COVID-19 pandemic. Drawing on social perception …

How affective displays and self-construal impact consumers' generosity

RMD Mesler, B Simpson - Journal of Nonprofit & Public Sector …, 2022 - Taylor & Francis
Nonprofit brands vary widely in their positioning to consumers, ranging from crisis and
desperation to joy and optimism. The literature, however, provides limited direction for the …

Donor or Victim? The Matching Effect of Different Donation Protagonists and Donation Types on Donation Behavior

S Duan, L Zong, Z Li - The Matching Effect of Different Donation …, 2022 - papers.ssrn.com
Different donation protagonist is one of principal means to promote public participation in
donation. Previous studies have explored the influence of different protagonists on …

How Affective Displaysand Self-Construal Impact Consumers' Generosity

R MacDonnell, B Simpson - Journal of Nonprofit & Public Sector …, 2021 - ir.lib.uwo.ca
Nonprofit brands vary widely in their positioning to consumers, ranging from crisis and
desperation, to joy and optimism. The literature, however, provides limiteddirection for the …