This paper reviews studies on eye movements in decision making, and compares their
observations to theoretical predictions concerning the role of attention in decision making …

The increasing importance of integrated fulfillment concepts revitalizes bricks-and-mortar
stores and puts them at the center of retail operations. So-called omnichannel (OC) concepts …

Celebrity endorsement has become ubiquitous in international destination marketing, but
studies have rarely assessed the differences between the effects of endorsement by a local …

Technological advances in eye tracking methodology have made it possible to unobtrusively
measure consumer visual attention during the shopping process. Mobile eye tracking in field …

With high-immersive virtual reality (VR) systems approaching mass markets, companies are
seeking to better understand how consumers behave when shopping in VR. A key feature of …

Companies have the opportunity to better engage potential customers by presenting
products to them in a highly immersive virtual reality (VR) shopping environment. However …

Used to train generations of social scientists, this thoroughly updated classic text covers the
latest research techniques and designs. Applauded for its comprehensive coverage, the …

This study provides a review of eye-tracking as a technique for measurement of attention.
The review discusses its theoretical basis, advantages and disadvantages, data collection …

This chapter discusses what drives consumers' attention when scanning assortments. It
discusses the three principles of design for online assortments. Involuntary attention is …

There is a battle in the supermarket isle, a battle between what the consumer wants and
what the retailer and others want her to see, and subsequently to buy. Product packages …