Virtual reality tourism: intention to use mediated by perceived usefulness, attitude and desire
YM Teng, KS Wu, FJ Kuo - Tourism Review, 2024 - emerald.com
Purpose COVID-19 halted global tourism, prompting stakeholders to use virtual reality (VR)
tourism to maintain interest. Due to technological advancements and wider internet access …
tourism to maintain interest. Due to technological advancements and wider internet access …
Quantifying drivers of virtual reality acceptance in tourism planning using a grey system theory-based approach
S Javanmardi, E Javanmardi, A Bucci - Journal of Hospitality and …, 2024 - emerald.com
Purpose This study examines the role of Virtual Reality (VR) in tourism marketing, analyzing
its psychological effects, demographic differences and factors influencing adoption. It seeks …
its psychological effects, demographic differences and factors influencing adoption. It seeks …