The purpose of this study was to carry out a review of observational studies that consider
links between mobile phone use and mental health from a psychological or behavioral …

Abstract The IPIP-NEO (Goldberg, 1999) is a 300-item inventory that measures constructs
similar to those in the NEO Personality Inventory (NEO PI-R; Costa & McCrae, 1992) …

While customer segmentation for mobile services is typically based on demographics and
reported use, smartphone measurement software enables to add directly observed user …

The term user segmentation refers to classifying users into groups depending on their
specific needs, characteristics, or behaviors. It is a key element of product development and …

n the present scenario, the fierce competition in the market has made the mobile phone
markets very insecure. In this paper scholar tried to detect the choice standards of …

This study besides studying brand selection by the young consumers of Sindh will also help
to understand the overall purchase behavior of this segment of consumers. The results of …

This paper aims to provide guidelines for using Factor Analyses in social research.
Guidelines are provided for eight mandatory methodological areas;(a) Objectives of using …

The purpose of this study was to examine relationship between Customer Loyalty-
Satisfaction link and usage of services. This study uses Customer Loyalty-Satisfaction link …

The purpose of this paper is to present the public perceptions towards Music preferences in
Pakistan. For this survey research 125 Men and 115 Women, aged between 18 and 34 from …

The purpose of this study was to examine relationships between personality factors and
Customer Loyalty for services. Using two services [Mobile Phone (N= 588) & Credit Card …