Online consumer resilience during a pandemic: An exploratory study of e-commerce behavior before, during and after a COVID-19 lockdown
C Guthrie, S Fosso-Wamba, JB Arnaud - Journal of retailing and consumer …, 2021 - Elsevier
The COVID-19 pandemic has disrupted retail and accelerated the trend towards electronic
commerce. This study explores the reasons for and the implications of this shift. Our study …
commerce. This study explores the reasons for and the implications of this shift. Our study …
A meta‐analysis on the effects of product scarcity
Product scarcity can influence purchase decisions, but this relationship is multifaceted due
to the influence of various cues. This study aims to integrate knowledge of this subject …
to the influence of various cues. This study aims to integrate knowledge of this subject …
Rethinking scarcity and poverty: Building bridges for shared insight and impact
Resource scarcity is a powerful construct in social sciences. However, explanations about
how resources influence overall wellbeing are difficult to generalize since much of the …
how resources influence overall wellbeing are difficult to generalize since much of the …
“It's selling like hotcakes”: deconstructing social media influencer marketing in long-form video content on youtube via social influence heuristics
Purpose This study aims to examine the ability of the social influence heuristics framework to
capture skillful and creative social media influencer (SMI) marketing in long-form video …
capture skillful and creative social media influencer (SMI) marketing in long-form video …
On the strategic use of product scarcity in marketing
RW Hamilton, AR Shaheen Hosany - Journal of the Academy of Marketing …, 2023 - Springer
When does product scarcity create lasting value for consumers and firms? We propose a
framework overlaying the dimensions of demand-driven versus supply-driven scarcity and …
framework overlaying the dimensions of demand-driven versus supply-driven scarcity and …
The effect of perceived scarcity on strengthening the attitude–behavior relation for sustainable luxury products
The effect of perceived scarcity on strengthening the attitude–behavior relation for sustainable
luxury products | Emerald Insight Books and journals Case studies Expert Briefings Open …
luxury products | Emerald Insight Books and journals Case studies Expert Briefings Open …
Family responses to resource scarcity
ARS Hosany, RW Hamilton - Journal of the Academy of Marketing Science, 2023 - Springer
Resource scarcity, manifested through limited time, money or space, is a prevalent aspect of
family life. Drawing on depth interviews with 30 families from diverse demographic …
family life. Drawing on depth interviews with 30 families from diverse demographic …
Effects of national culture on the extent of panic buying during the COVID-19 outbreak
W Messner, SE Payson - Journal of International Consumer …, 2022 - Taylor & Francis
The COVID-19 outbreak and its declaration as a pandemic by the WHO on March 11, 2020
resulted in consumer panic buying across the globe. Extant research into panic buying is …
resulted in consumer panic buying across the globe. Extant research into panic buying is …
Understanding the relationship between resource scarcity and object attachment
People generally respond to resource scarcity through one of two pathways: scarcity-
reduction or control-restoration. We draw from recent work on the solidity (versus liquidity) of …
reduction or control-restoration. We draw from recent work on the solidity (versus liquidity) of …
The Perceived Economic Scarcity Scale: A valid tool with greater predictive utility than income
This article introduces the Perceived Economic Scarcity Scale (PESS), a novel instrument
measuring the subjective evaluation and experience of economic scarcity (the feeling of …
measuring the subjective evaluation and experience of economic scarcity (the feeling of …