The aim of this study is to explore the contemporary digital marketing strategies and tools
and the role played by these in various marketing activities or areas. The study also explores …

This study aims to investigate the effect of digital marketing, social media marketing and
electronic word-of-mouth EWOM, on the purchase intention with moderating effect of brand …

The outbreak of the famous Corona Virus in the world at the end of the year 2019 has
triggered the world to bring major changes to the everyday walks of life. This virus entered …

In today's competitive business environment, SMEs face challenges in strategic orientation,
resource allocation, and adapting to market changes due to their limited size and resources …

In recent years, influencers on social media platforms have received substantial attention
during the COVID-19 pandemic. Influencers impact consumer purchase intentions, and …

This study examines the impact of social media influencers'(SMIs) intimate self-disclosure,
environmental concern, and spending self-control on consumers' sustainable food purchase …

This study aimed to identify the impact of electronic marketing on customer satisfaction of the
insurance companies in Jordan, the researchers relied on the quantitative approach by the …

The aim of the study was to examine the impact of social media on purchase intention.
Therefore, it focused on Jordan-based companies operating in the women clothing sector …

The current research seeks to investigate retail online buying behaviour with the emerging
role of emotional intelligence and customer perception in the retail industry in the UAE. To …

To provide empirical evidence on improved customer happiness with the impact of
information sharing and delivery time in the retail banking sector in the UAE. The concepts of …