This study aims to discuss the brand value proposed by John Hardy and, as jewelry retail, it
can be seen from each of these brand values. This study uses a qualitative method with the …

Employee-based brand equity (EBBE) is a term that has recently emerged in the business
world. Many organizations are placing a strong emphasis on the development of their …

This research investigated the concept of employee brand performance in the context of
banks, which is an under-investigated topic. Both literature and practice show that branding …

The notion of employee-based brand equity has gained in popularity during the last two
decades. The concept of employee-based brand equity has become a key management and …

Employees hold a great responsibility in conveying the brand equity elements of the
business and the brand equity as a whole to consumers. In an intense and destructive …

For understanding the employment relationship, the attention has been paid by researchers
to psychological contract. This chapter provides an overview about the development of …

Corporate social responsibility (CSR) is becoming a tool for competitive positioning. It is the
basis for brand choice among other advantages and therefore described as a strategic tool …