We analyse the emergence of Italy as a fashion country with a reconstruction of the history
and impact of the collective fashion shows that Giovanni Battista Giorgini organised in …

This is the second special issue resulting from the symposium titled 'The Brand and Its
History'. This issue aims at deepening the knowledge of the historical and cultural roots of …

Fashion is a complex social and cultural phenomenon with strong economic implications.
Historical analysis reveals that the mechanisms of creating and spreading fashion have not …

Since the 1990s, the weight and importance of intangible assets in economies and
businesses have increased substantially. Companies, governments, and people have …

Dior, Balmain, Lanvin... Si l'Histoire a retenu le nom de ces grands couturiers français pour
leur apport considérable à la haute couture, elle a négligé leur rôle dans les relations …

Sociological research of diverse cultural outlets demonstrates that the legitimisation of a
cultural form as a valid outlet strongly relies on discourse of critics. Yet, little is known of the …

This article interrogates the reputation, prevalent to this day, of Balenciaga as being anti-
advertising and anti-media, according to some of his contemporary journalists as well as …

This is the second special issue resulting from the symposium titled 'The Brand and Its
History'. This issue aims at deepening the knowledge of the historical and cultural roots of …

L'industria tessile, e nello specifico l'alta moda (che ha concentrato la creazione della moda
francese fino alla prima metà del ventesimo secolo) pur essendo un settore di nicchia si può …

The Second World War gave American designers the push that they needed to stand on
their own without the design leadership of Paris. At the beginning of the war some were not …