Linking Customer Motivations to Customer Engagement in Fashion Facebook Brand Pages
TM de Silva - Ranaweera, HV and de Silva, TM (2021). Linking …, 2021 - papers.ssrn.com
This study aims to analyse the effects of customer motivations, namely information motive,
entertainment motive, and social interaction motive on different dimensions of customer …
entertainment motive, and social interaction motive on different dimensions of customer …
[PDF][PDF] Investigating the Impact of Serendipitous Information and Scarcity Messages on the Online Impulse Buying Behaviour of Consumers in the Apparel Industry of …
A Ranasinghe, CN Vui - 2023 - dr.lib.sjp.ac.lk
Asia Pacific Journal of Marketing and Logistics, 26 (1), 78-93. Ozer; L., & Gultekin, B.(2015).
Pre-and post-purchase stage in impulse buying: The role of mood and satisfaction. Journal …
Pre-and post-purchase stage in impulse buying: The role of mood and satisfaction. Journal …
[PDF][PDF] Online Visual Merchandising for Apparel & Fashion Industry.
MKR Khan - 2021 - researchgate.net
With the increased popularity of window and floor displays, visual merchandising has been
established. Similarly, in recent times, the popularity of online garment buying has surged …
established. Similarly, in recent times, the popularity of online garment buying has surged …