With the present challenge to compete on price or product assortment, retailers and
manufacturers are increasingly focusing on state-of-the-art pricing strategies which have …

After two decades of research, public policymakers, researchers, and managers still have
questions regarding the use, abuse, and overall effectiveness of comparative price …

Single-source yogurt data are used to examine whether both internal and external reference
prices affect purchase decisions. Internal reference prices are memory-resident prices …

Reference prices, which are extensively used in retail advertisements, have received
considerable research attention over the last 15 years. The authors examine how reference …

This article examines whether advertisers' regular price claims affect consumer perceptions
and price search behavior. Experiments involving simulated shopping via personal …

This study examines consumers' response to retailers' price promotions. It shows that
consumers discount the price discounts. It also suggests that the discounting of discounts …

Two contextual variables that have theoretical roots in information processing, attribution,
and social judgment theories were manipulated along with three levels of merchant …

Category priming has recently stirred the interest of judgment researchers. By unobtrusively
presenting exemplars of a category, that category becomes temporarily more accessible …

Pricing is one of the most crucial determinants of sales. Besides the actual price, how the
price offering is presented to consumers also affects consumer evaluation of the product …

While several studies have examined how the specific wording (ie, semantic cue) used to
communicate a price offer affects consumers' perceptions of value, this area of research has …