Pricing practices: A critical review of their effects on consumer perceptions and behaviour
G Ahmetoglu, A Furnham, P Fagan - Journal of Retailing and Consumer …, 2014 - Elsevier
With the present challenge to compete on price or product assortment, retailers and
manufacturers are increasingly focusing on state-of-the-art pricing strategies which have …
manufacturers are increasingly focusing on state-of-the-art pricing strategies which have …
Comparative price advertising: an integrative review
LD Compeau, D Grewal - Journal of Public Policy & …, 1998 - journals.sagepub.com
After two decades of research, public policymakers, researchers, and managers still have
questions regarding the use, abuse, and overall effectiveness of comparative price …
questions regarding the use, abuse, and overall effectiveness of comparative price …
An empirical analysis of internal and external reference prices using scanner data
GE Mayhew, RS Winer - Journal of consumer Research, 1992 - academic.oup.com
Single-source yogurt data are used to examine whether both internal and external reference
prices affect purchase decisions. Internal reference prices are memory-resident prices …
prices affect purchase decisions. Internal reference prices are memory-resident prices …
Contextual effects of reference prices in retail advertisements
Reference prices, which are extensively used in retail advertisements, have received
considerable research attention over the last 15 years. The authors examine how reference …
considerable research attention over the last 15 years. The authors examine how reference …
The effect of plausible and exaggerated reference prices on consumer perceptions and price search
JE Urbany, WO Bearden… - Journal of Consumer …, 1988 - academic.oup.com
This article examines whether advertisers' regular price claims affect consumer perceptions
and price search behavior. Experiments involving simulated shopping via personal …
and price search behavior. Experiments involving simulated shopping via personal …
The discounting of discounts and promotion thresholds
This study examines consumers' response to retailers' price promotions. It shows that
consumers discount the price discounts. It also suggests that the discounting of discounts …
consumers discount the price discounts. It also suggests that the discounting of discounts …
Contextual influences on perceptions of merchant-supplied reference prices
DR Lichtenstein, WO Bearden - Journal of Consumer research, 1989 - academic.oup.com
Two contextual variables that have theoretical roots in information processing, attribution,
and social judgment theories were manipulated along with three levels of merchant …
and social judgment theories were manipulated along with three levels of merchant …
Priming price: Prior knowledge and context effects
PM Herr - Journal of consumer research, 1989 - academic.oup.com
Category priming has recently stirred the interest of judgment researchers. By unobtrusively
presenting exemplars of a category, that category becomes temporarily more accessible …
presenting exemplars of a category, that category becomes temporarily more accessible …
A meta-analysis of the impact of price presentation on perceived savings
Pricing is one of the most crucial determinants of sales. Besides the actual price, how the
price offering is presented to consumers also affects consumer evaluation of the product …
price offering is presented to consumers also affects consumer evaluation of the product …
Communicating price information through semantic cues: the moderating effects of situation and discount size
D Grewal, H Marmorstein… - Journal of Consumer …, 1996 - academic.oup.com
While several studies have examined how the specific wording (ie, semantic cue) used to
communicate a price offer affects consumers' perceptions of value, this area of research has …
communicate a price offer affects consumers' perceptions of value, this area of research has …