Purpose Due to fierce competition in the mobile retailing market, it is desirable to identify the
success factors driving consumers to reuse a mobile shopping application. This research …

Purpose The purpose of this research article is to explore the behavioural intention of
consumers to use app-based shopping for green-tech products in the emerging economy of …

Purpose Enabled by pronounced advancement in technology, branded apps have
dramatically changed how consumers communicate with brands. However, despite the …

The increasing use of mobile applications by travellers and the high adaption of tourism
companies into this new contact and sales platform, made it necessary to comprehensively …

This research contributes to knowledge in mediating effect of lecturers' behavioural intention
towards the acceptance of podcasts technology in universities. A cross-sectional quantitative …

Purpose Mobile promotion has become an important and popular mechanism for mobile
commerce, with many companies using this approach to increase sales and drive brand …

Purpose Numerous companies have launched branded applications to foster consumer–
brand relationships. Due to fierce competition among branded apps, the retention rate is …

This research delves into the factors influencing use intentions on knowledge-sharing
platforms, leveraging the theory of ecology of communication. The study constructs a model …

The Introduction argues that interdisciplinary research relies on shared knowledge. When
knowledge is shared, a fundamental shift can occur over time, and a new interdisciplinary …

The presence of third parties that provide smartphone hotel booking applications makes the
reservation process faster, flexible, more accessible, and secure. This study aims to identify …