The impact of power distance belief on consumers' brand preferences

JJ Wang, AK Lalwani, D DelVecchio - International Journal of Research in …, 2022 - Elsevier
Five lab studies and a field study explore how power distance belief (PDB) influences
consumers' preference for mass-market versus niche brands, the underlying mechanisms …

From a Black Woman's Standpoint: Black Women's View on Body Image in Social Media Advertisements

M Kennedy - 2024 - search.proquest.com
The impact of media has played a powerful role in shaping societal expectations and
perceptions for young women's bodies. Young Black women in particular have been …