This systematic review used “science mapping” as a means of understanding the evolution
of research in educational administration (EA). The review sought to document the size …

Purpose–The purpose of this paper is to summarize and classify extant research and to
better understand the past, present, and future state of the theory of value co-creation. Its …

We aim to develop a meaningful single-source reference for management and organization
scholars interested in using bibliometric methods for mapping research specialties. Such …

Research reviews contribute to understanding the evolution and trends of studies and guide
future studies. Since no science mapping was provided to reveal the citation patterns and …

Purpose–This paper aims to explore the latent structure of the literature on
interorganizational network and innovation as well as to map the main themes and empirical …

Despite burgeoning academic interest in anticonsumption, a lack of definitional clarity and
overlapping constructs beleaguer the pertinent literature, preventing research in the field …

This article examines the conceptual evolution of qualitative research in the field of
marketing from 1956 to 2011, identifying the main themes and applications for which it has …

The research explores consumers' perceptions of the business motivations behind a new
type of sustainable business strategy–green demarketing. Green demarketing refers to a …

Key account management (KAM) has played an important role in business, and this study
reviews key account management research using bibliometric techniques. This review …

Purpose This paper aims to analyze the evolution of digital and smart technologies and their
relationship with different themes within marketing journals. In addition, this study has …