This research paper is based on the positioning and later strategy of repositioning of
DAWNNEWS channel. It was July the 21 st, 2007 when this channel got a kick off. Its initial …

This paper aims to provide guidelines for using Factor Analyses in social research.
Guidelines are provided for eight mandatory methodological areas;(a) Objectives of using …

The purpose of this paper is to present the public perceptions towards Music preferences in
Pakistan. For this survey research 125 Men and 115 Women, aged between 18 and 34 from …

The purpose of this study was to explore the women's perceptions towards branded clothing
in Pakistan. Survey methodology was used to collect the data and a total of 200 women from …

This exploratory research aims to examine the perceptions towards advertising in Saudi
Arabia. From earlier studies, sixty items were selected to measure the perceptions towards …

The purpose of this study is to measure the impact of deceptive advertising on customer
loyalty in telecom Sector of Pakistan. Calls Charges, SMS Packages, Internet Charges and …

In consumer research, this has been recognized that those consumers that have relatively a
high degree of need for uniqueness (NFU) prefer unique products/brands. In this study, the …

Visual inspection is an important task in manufacturing automation to improve product
quality and reduce cost of poor quality. Because it happens in different procedures and …

Over the last few decades mergers and the acquisitions, both the international and the
national ones, have become strategic instruments of growth and development of enterprises …