Click-through rate prediction in online advertising: A literature review
Y Yang, P Zhai - Information Processing & Management, 2022 - Elsevier
Predicting the probability that a user will click on a specific advertisement has been a
prevalent issue in online advertising, attracting much research attention in the past decades …
prevalent issue in online advertising, attracting much research attention in the past decades …
User response prediction in online advertising
Z Gharibshah, X Zhu - aCM Computing Surveys (CSUR), 2021 - dl.acm.org
Online advertising, as a vast market, has gained significant attention in various platforms
ranging from search engines, third-party websites, social media, and mobile apps. The …
ranging from search engines, third-party websites, social media, and mobile apps. The …
Open benchmarking for click-through rate prediction
Click-through rate (CTR) prediction is a critical task for many applications, as its accuracy
has a direct impact on user experience and platform revenue. In recent years, CTR …
has a direct impact on user experience and platform revenue. In recent years, CTR …
Deeplight: Deep lightweight feature interactions for accelerating ctr predictions in ad serving
Click-through rate (CTR) prediction is a crucial task in recommender systems and online
advertising. The embedding-based neural networks have been proposed to learn both …
advertising. The embedding-based neural networks have been proposed to learn both …
EulerNet: Adaptive Feature Interaction Learning via Euler's Formula for CTR Prediction
Learning effective high-order feature interactions is very crucial in the CTR prediction task.
However, it is very time-consuming to calculate high-order feature interactions with massive …
However, it is very time-consuming to calculate high-order feature interactions with massive …
Personalized advertising computational techniques: A systematic literature review, findings, and a design framework
I Viktoratos, A Tsadiras - Information, 2021 - mdpi.com
This work conducts a systematic literature review about the domain of personalized
advertisement, and more specifically, about the techniques that are used for this purpose …
advertisement, and more specifically, about the techniques that are used for this purpose …
A machine learning approach for solving the frozen user cold-start problem in personalized mobile advertising systems
I Viktoratos, A Tsadiras - Algorithms, 2022 - mdpi.com
A domain that has gained popularity in the past few years is personalized advertisement.
Researchers and developers collect user contextual attributes (eg, location, time, history …
Researchers and developers collect user contextual attributes (eg, location, time, history …
A feature interaction learning approach for crowdfunding project recommendation
Crowdfunding is an emerging internet platform that provides financial support for people in
need. With the development of crowdfunding platforms, the number of projects released on …
need. With the development of crowdfunding platforms, the number of projects released on …
Distributed equivalent substitution training for large-scale recommender systems
We present Distributed Equivalent Substitution (DES) training, a novel distributed training
framework for large-scale recommender systems with dynamic sparse features. DES …
framework for large-scale recommender systems with dynamic sparse features. DES …
Ad creative generation using reinforced generative adversarial network
S Terzioğlu, KN Çoğalmış, A Bulut - Electronic Commerce Research, 2024 - Springer
Crafting the right keywords and crafting their ad creatives is an arduous task that requires
the collaboration of online marketers, creative directors, data scientists, and possibly …
the collaboration of online marketers, creative directors, data scientists, and possibly …