This paper aims at depicting the status of research on heuristics in the international business
domain to understand the main topic areas in which heuristics are addressed and delve into …

Partial least squares structural equation modeling (PLS-SEM) has become a key method in
international marketing research. Users of PLS-SEM have, however, largely overlooked the …

Qualitative research is designed to generate in-depth and subjective findings to build theory.
Combined with the quantitative bias of top-tier journals, many qualitative researchers do not …

Purpose Certain small businesses do not possess the assets needed to implement a
performance-enhancing entrepreneurial marketing orientation (opportunity-driven …

Purpose This paper aims to provide a wide picture of studies on heuristics for international
decision-making with a focus on foreign market entry. This paper systematically reviews …

Although the advantages of a market orientation (the organisation-wide implementation of
the marketing concept) are well-known, many smaller-sized (and under-resourced) …

As the business arena becomes more global and therefore dynamic, organizations must
balance their capabilities with the demands and the conditions of the international …

Although it has been widely established that coopetition (simultaneous cooperation and
competition) has a positive association with firms' performance, researchers have largely …

Although a body of work surrounds the notion of coopetition (simultaneous cooperation and
competition), the complexities of these inter-firm networks remain relatively under …

Purpose Coopetition is the interplay between cooperation and competition, involving
organisations sharing resources and capabilities with rival entities. Earlier work has …