Customer engagement in social media: a framework and meta-analysis
This research examines customer engagement in social media (CESM) using a meta-
analytic model of 814 effect sizes across 97 studies involving 161,059 respondents …
analytic model of 814 effect sizes across 97 studies involving 161,059 respondents …
When public relations meets social media: A systematic review of social media related public relations research from 2006 to 2020
This study examines the patterns and trends of social media-related public relations
research published in 14 journals from 2006 to 2020. It analyzes the theoretical trends (ie …
research published in 14 journals from 2006 to 2020. It analyzes the theoretical trends (ie …
[图书][B] Social media communication: Concepts, practices, data, law and ethics
JH Lipschultz - 2023 - taylorfrancis.com
This updated fourth edition presents a wide-scale, interdisciplinary guide to social media
communication. Examining platforms like Facebook, Instagram, Snapchat, TikTok, Twitter …
communication. Examining platforms like Facebook, Instagram, Snapchat, TikTok, Twitter …
The employee experience: How employees make meaning of employee engagement
LL Lemon - Journal of Public Relations Research, 2019 - Taylor & Francis
This study sought to understand the lived experiences of employees by taking a co-
creational approach to examine how employees make meaning of employee engagement …
creational approach to examine how employees make meaning of employee engagement …
Hallmarks and potential pitfalls of customer‐and consumer engagement scales: A systematic review
Multiple scales measuring a customer's, or consumer's, engagement (CE) with a brand or
specific brand elements (eg, advertising/social media content) have been proposed in the …
specific brand elements (eg, advertising/social media content) have been proposed in the …
The influence of fashion blogger credibility, engagement and homophily on intentions to buy and e-WOM. Results of a binational study
G Mainolfi, DT Vergura - … of Fashion Marketing and Management: An …, 2022 - emerald.com
Purpose The study aims to contribute to the knowledge on the role of the fashion bloggers in
the product adoption process in both advanced and emerging markets. Specifically, the …
the product adoption process in both advanced and emerging markets. Specifically, the …
Engaged at work? An employee engagement model in public relations
Engagement has emerged as an important concept in public relations scholarship. Yet a
theoretically informed model with a clear and coherent explication of the construct is still …
theoretically informed model with a clear and coherent explication of the construct is still …
Not just food: Exploring the influence of food blog engagement on intention to taste and to visit
G Mainolfi, V Marino, R Resciniti - British Food Journal, 2022 - emerald.com
Purpose The present study investigates the impact of perceived enjoyment, blogger
credibility and homophily on readers' engagement. Moreover, the study investigates the role …
credibility and homophily on readers' engagement. Moreover, the study investigates the role …
The association spillover mechanism of CSR crises: evidence from the Uber case
Drawing on insights from the corporate ability (CA) and corporate social responsibility (CSR)
associations framework, the associative network theory (ANT) of memory, and crisis …
associations framework, the associative network theory (ANT) of memory, and crisis …
Tweeting# Leaders: Social media communication and retweetability of fortune 1000 chief executive officers on Twitter
Purpose To better understand executive communication on social media, the purpose of this
paper is to examine the pattern of messages posted by chief executive officers (CEOs) on …
paper is to examine the pattern of messages posted by chief executive officers (CEOs) on …